About
Advertising shapes what we see, buy, and believe every day—yet the system behind it is largely hidden. The biggest brands know what's running. The smartest agencies reverse-engineer it. Everyone else is left guessing.
Spotbookr was built to change that.
We give you a clear window into paid social advertising—what brands are running right now, what they've tested before, and how strategies evolve over time. You don't have to rely on rumors, recycled case studies, or yesterday's playbooks. You can see reality as it happens.
For brands, Spotbookr reveals how competitors position themselves, where they spend, and how they adapt.
For agencies and performance marketers, it's a way to spot patterns early, validate instincts, and build smarter campaigns with confidence.
For creators, it's insight into what gets funded, what gets scaled, and what actually converts attention into revenue.
Spotbookr isn't about copying ads. It's about understanding the market. It's about learning faster than everyone else and making decisions based on truth instead of assumptions.
In an industry built on opacity, Spotbookr stands for clarity.
Because when you can see the market clearly, you can move with intention—and win.
Our Mission
Advertising shapes culture, commerce, and attention—yet it operates in the dark. Decisions that influence billions of people are made with partial truth, wasted spend, and misaligned incentives.
Spotbookr exists to end that.
Our mission is to make advertising transparent at a global scale—to expose how messages move, how money flows, and how influence is actually created. By bringing structure and clarity to advertising data, we replace guesswork with understanding and noise with signal.
Transparency changes behavior.
It rewards honesty over manipulation.
It forces better products, better messaging, and better outcomes.
When advertisers can see the market clearly, capital is allocated more responsibly. Agencies compete on intelligence instead of access. Consumers are respected, not exploited. The entire system becomes more efficient, more accountable, and more human.
Spotbookr isn't a tool—it's infrastructure. A shared source of truth for an industry that has outgrown secrecy. We believe the future of advertising belongs to those who operate in the open, and we're building the system that makes that future inevitable.
Our History
Spotbookr was founded in 2025 in Chicago by Travis Di Lombardi-Spicer, at a moment when advertising had reached scale without accountability.
Unlike most founders in the space, Travis did not come from dashboards or theory. He came from the operational core of advertising—post-production, creator workflows, influencer economics, and podcast networks—where campaigns are actually built, funded, and executed. He understood the full lifecycle of advertising: how creative is produced, how media is bought, how messaging is tested, and how capital moves through the system.
That end-to-end visibility revealed a structural failure in the industry.
Despite trillions in global spend, there was no reliable way to see the market in motion. Agencies and brands were making billion-dollar decisions with fragmented data, delayed signals, and platform-controlled narratives. Competitive intelligence was manual, inconsistent, and fundamentally incomplete.
Spotbookr was created to solve that problem at the system level.
Built initially as a solo effort, the platform was designed to observe live advertising activity, normalize it, and make it intelligible across channels and time. The focus was not features—it was truth. What is running. Who is running it. How strategies evolve. Where momentum is forming.
This foundation—grounded in real workflows, real spend, and real outcomes—positioned Spotbookr not as a tool, but as infrastructure. A market-level intelligence layer capable of serving agencies, enterprises, and capital allocators with the same source of truth.
Spotbookr exists because the advertising industry outgrew opacity. Scale demanded transparency. Efficiency demanded structure. And the next generation of market leaders requires visibility that platforms alone will never provide.
That is the history of Spotbookr: built from the inside of the industry, designed for decision-makers, and created to operate at the scale advertising now demands.
Our Future
Advertising is becoming the largest real-time market in the world — and it still lacks a system of record.
Spotbookr is being built to become that system.
Our future is not to be another analytics platform, dashboard, or point solution. Our ambition is to become the reference layer for global advertising activity — the place where agencies, brands, and institutions go to understand what is happening across paid media, in real time, with confidence.
We are building Spotbookr into durable infrastructure: a normalized, continuously updated intelligence layer that sits above platforms, channels, and formats. One that reveals how strategies form, how spend moves, how creative evolves, and where attention is truly shifting.
As the platform expands, Spotbookr will power:
Cross-channel visibility into global advertising markets
Predictive signals for spend, creative, and audience momentum
Decision-grade intelligence for agencies managing billions in capital
A shared source of truth for enterprises operating at scale
In the future, advertising decisions will no longer be made in isolation, based on partial data or platform-controlled narratives. They will be made with market awareness — with context, history, and forward-looking signal.
That is the role Spotbookr intends to play.
Long-term, we believe advertising intelligence becomes as fundamental as financial data. Just as markets rely on Bloomberg, S&P, or Moody's to operate efficiently, the advertising ecosystem will require a neutral, trusted intelligence layer to function at its next stage of scale.
Spotbookr is being built to fill that role — not temporarily, but permanently.