The SBKr Indexes
Proprietary performance metrics that provide standardized, cross-platform insights into advertising effectiveness
What Are the SBKr Indexes?
Each SBKr Index is a comparative metric that measures changes in advertising activity over time. Rather than absolute numbers, our indexes show growth trends and momentum by comparing today's performance against historical benchmarks (yesterday, 7 days ago, 30 days ago) with weighted timeframes.
How the SBKr Indexes Work
Our indexes use a sophisticated multi-timeframe comparison algorithm combined with quality scoring to provide accurate momentum indicators. Rather than simple day-over-day changes, we analyze patterns across multiple historical benchmarks to identify genuine trends and filter out noise.
- Daily Comparison - Captures immediate momentum and recent volatility
- Weekly Comparison - Identifies short-term patterns and tactical trends
- Monthly Comparison - Reveals cyclical behavior and seasonality
- Rolling Average - Smooths market noise and confirms direction
- Positive Percentages - Market expansion, increased activity/spend, growing momentum
- Negative Percentages - Market contraction, decreased activity/spend, declining momentum
- Near Zero - Stable conditions with minimal change from historical benchmarks
- Large Absolute Values - Significant market shifts requiring strategic attention
- Trend Alignment - Rewards consistent direction across timeframes
- Consistency Scoring - Evaluates magnitude similarity across periods
- Volatility Assessment - Adjusts for market stability vs turbulence
- Magnitude Weighting - Accounts for absolute size of changes
The Core Indexes
Real-time metrics tracking advertising momentum across Meta's advertising ecosystem
Market Activity Tracking
Monitor the volume and intensity of advertising campaigns across the Meta ecosystem. Track how many advertisers are entering or exiting the market, campaign launch velocity, and overall competitive density. These indexes reveal market expansion, contraction, and competitive pressure in real-time.
- Competitive intensity and market saturation
- Entry and exit patterns of advertisers
- Campaign launch momentum trends
- Strategic timing for market entry
Spending & Cost Dynamics
Track overall market spend momentum and cost efficiency trends across Meta platforms. Compare spending patterns between Facebook and Instagram, monitor CPM fluctuations, and identify cost-efficient advertising windows. Understand where budgets are flowing and when costs are rising or falling.
- Market investment and budget allocation trends
- Platform-specific spending patterns (FB vs IG)
- Cost per impression efficiency windows
- Competitive bidding intensity signals
Performance & Strategy Indicators
Analyze market stability, audience reach efficiency, and campaign duration trends. Understand whether advertisers are running tactical short bursts or strategic long campaigns. Track volatility to identify stable vs turbulent market conditions and monitor reach per campaign to spot targeting strategy shifts.
- Market stability and predictability levels
- Audience targeting breadth vs depth trends
- Campaign commitment and confidence signals
- Strategic vs tactical execution patterns
How We Calculate the SBKr Indexes
Sophisticated weighted time-comparison algorithm analyzing Meta advertising data
Daily Data Collection
Continuous monitoring of Meta Ads Library capturing advertising spend, active campaigns, reach, CPM, and campaign durations. Data refreshes daily to maintain real-time accuracy.
Multi-Timeframe Comparison
Each metric is compared against multiple historical benchmarks using proprietary weighting that emphasizes recent momentum while accounting for longer-term patterns. This approach captures both short-term shifts and sustained trends.
Quality Scoring
Raw time comparisons are refined with proprietary quality factors including trend alignment, consistency scoring, volatility assessment, and magnitude weighting to filter market noise and identify genuine momentum signals.
Index Calculation
The final index combines timeframe analysis and quality enhancements, producing percentage values that indicate market momentum. Positive percentages show expansion, negative show contraction, displayed as easy-to-understand growth indicators.
Real-Time Updates
All indexes refresh daily with the latest Meta Ads Library data, providing up-to-date market intelligence. Track trends over time with historical data and identify emerging patterns before your competitors.
How to Use the SBKr Indexes
Real-world applications for market intelligence and strategic planning
Identify Market Momentum Shifts
Use the indexes to detect when market activity, spending, or campaign volume is accelerating or decelerating. Positive index growth indicates expanding market conditions, while negative trends signal contraction—helping you time strategic decisions and budget adjustments.
Compare Cross-Platform Trends
Analyze platform-specific indexes to understand where market momentum is concentrated. Identify whether growth is driven by Facebook, Instagram, or both platforms equally—enabling smarter channel allocation and platform-specific strategy adjustments.
Assess Market Stability
Track volatility to understand whether market conditions are stable or experiencing rapid fluctuations. Stable periods (low volatility) support longer-term planning, while turbulent periods (high volatility) may require more adaptive, responsive strategies.
Benchmark Against Market Activity
Use indexes as comparative benchmarks to understand how your own advertising performance aligns with broader market trends. Determine if you're gaining or losing ground relative to overall market momentum and adjust tactics accordingly.
Track Historical Patterns
Monitor index trends over time to identify seasonal patterns, cyclical behavior, and long-term market evolution. Historical index data reveals whether current conditions are typical or anomalous, informing strategic timing and budget planning.
Stop guessing. Start knowing.
See exactly where the market is moving before your competitors do. Track real-time momentum across spend, campaigns, and competitive intensity with proprietary SBKr Indexes.