Frequently Asked Questions

Spotbookr is a consumer analytics and advertising intelligence platform. We aggregate data from public ad libraries (Meta, Google, TikTok), consumer behavior signals from our Spotsavr platform, and proprietary data models to deliver insights about advertising campaigns, spending trends, creative performance, and consumer purchasing behavior.

Unlike traditional ad spy tools that only show you what ads are running, Spotbookr connects advertising data to real-world consumer behavior — creating a closed-loop intelligence system.

Spotbookr tracks advertising data across Meta (Facebook, Instagram, Messenger, Audience Network), Google (Search, YouTube, Display, Maps), TikTok, and additional networks. Consumer behavior signals come from Spotsavr's coverage of 30+ retailer brands. We're continuously expanding platform and retailer coverage.

Most ad intelligence tools scrape public ad libraries and stop there. Spotbookr goes further by operating Spotsavr — our consumer savings platform — which captures anonymized checkout behavior. This lets us correlate ad campaigns with actual purchasing signals, estimate creative effectiveness, and detect market trends that ad library data alone can't reveal.

We own both sides of the equation: the advertising data and the consumer response data. That's our structural advantage.

Advertising data is updated daily from official ad transparency tools and public libraries. Consumer signals from Spotsavr and Hermes flow into the pipeline in near real-time. SBKr Indexes are recomputed daily. Predictive models are retrained on rolling windows to maintain accuracy.

Spotbookr serves brands, agencies, media buyers, analysts, researchers, and developers who need advertising intelligence and consumer analytics. Enterprise clients use our platform for competitive intelligence, spend benchmarking, creative analysis, and market trend detection. Developers integrate our API into their own analytics stacks.

Spotsavr is Spotbookr's consumer savings platform and data access point. It's a free platform where users discover verified discount codes from creators across TikTok, Instagram, YouTube, and more. For consumers, it saves money. For Spotbookr, it generates the first-party consumer behavior signals that power our advertising intelligence. Learn more about how Spotsavr feeds our data →

Hermes is Spotsavr's Chrome browser extension. It detects when you're on a checkout page and automatically shows the best verified discount codes for that retailer. One click to apply, zero effort. Hermes is built on Chrome's Manifest V3 architecture and is free to use — just create a free Spotsavr account to get started. Learn more about Hermes →

No. All consumer data from Spotsavr and Hermes is anonymized and aggregated before it enters Spotbookr's analytics pipeline. Hermes collects only checkout-related signals (retailer domain, product categories, order value ranges, discount codes applied) — never browsing history, passwords, payment details, or personally identifiable information. You can opt out through Spotsavr account settings or by uninstalling Hermes. See our Privacy Policy for full details.

Every interaction on Spotsavr — code lookups, brand follows, saves, and especially checkout events via Hermes — generates anonymized behavioral signals. These flow through our data pipeline, where they're stripped of identifiers, aggregated to minimum thresholds, and correlated with advertising campaign data. The result: we can connect which ads are running with which products consumers are actually buying. That's the closed-loop advantage.

Yes. Advertising data is sourced from official platform transparency tools designed for public access. Consumer signals are collected through our own opt-in platforms (Spotsavr and Hermes). We operate under fair use principles, comply with platform terms, and follow applicable data protection regulations.

Spotbookr follows privacy best practices and is designed to comply with GDPR (European Union), UK GDPR, CCPA (California), the Australian Privacy Act, and PIPEDA (Canada). All consumer data is anonymized and aggregated. We provide granular consent controls, data export capabilities, and account deletion upon request. Full details are in our Terms & Privacy Policy.

No. Spotbookr does not sell personal information to any third party. The intelligence products we provide to clients contain aggregated, modeled data that cannot be used to identify individual consumers. Our business model is built on the value of our intelligence outputs, not on selling user data.

No. You do not need to connect or grant access to personal social accounts to use Spotbookr. Our platform uses data from official ad transparency tools and our own consumer platforms — you never need to link advertiser or creator accounts.